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    Mylo ties up with celebrity mom Amrita Rao for its baby care products

    Pregnancy

    Mylo ties up with celebrity mom Amrita Rao for its baby care products

    Updated on 20 June 2022

    Mylo, a leading full-stack D2C platform for expecting and new mothers; has signed on actor & celebrity mom Amrita Rao for a strategic association for its baby care range of products - baby carrier, cloth diapers, and baby wipes.

    Amrita Rao has a one-year-old son with husband, RJ Anmol. Amrita has shot a digital campaign that emphasizes Mylo’s products’ superior qualities, safety, and convenience of use. The digital campaign will be amplified on Mylo's social media assets and marketplaces like Amazon & Flipkart. Mentioning her recent parenting journey, Amrita said “I am a very conscious mom with regards to the products that I use for my son. I have partnered with Mylo as I believe the brand & I share similar perspectives. Mylo’s products are backed by the feedback and inputs of its community of 4mn+ users who are all young parents just like me. As a result, all the products have been curated keeping in mind a mother’s and her baby’s needs.”

    Vinit Garg, Founder & CEO, Mylo says, “Mylo constantly looks to connect and engage with millennial moms. Amrita is a trusted known name with a strong brand ideology and a strong connection with our consumers-moms. She resonates with young mothers and fits in strongly with our brand ideology of Raising Happiness of all mothers.”

    In less than 2 years, Mylo has created over 100 unique products, sold 7 Lakh units, and shipped to more than 16000 pin codes. Mylo offers a range of mother & baby daily essentials and personal care products that are internationally certified and are available on their app, website, and marketplaces like Amazon & Flipkart.

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